RESTAURANT MARKETING IDEAS FOR FEBRUARY

RESTAURANT MARKETING IDEAS FOR FEBRUARY
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  • RESTAURANT MARKETING IDEAS FOR ALL OF FEBRUARY
  • FOOD ITEMS CELEBRATED IN FEBRUARY
  • WEEKLY AWARENESS EVENTS IN FEBRUARY
  • SINGLE DAY EVENTS FOR RESTAURANT MARKETING IN FEBRUARY
  • WHY THERE ARE EVENTS NOT RELATED TO FOOD ON A RESTAURANT MARKETING LIST
  • SINGLE DAY EVENTS  

With 2020 now well under way, it’s a fantastic time to think of new ways to promote your restaurant and introduce or reintroduce customers to your delicious dishes.

But coming up with new concepts isn’t always easy. You need to balance the needs of your audience, maintain customer expectations and your brand voice, and decide which elements of your business need to be focused on – and in what order.

To help you make informed choices, we’ve put together a list of the different events taking place in February that you might choose to get involved with.

It’s important to note that you shouldn’t involve yourself with everything. Only choose events that make sense for your brand and are relevant to your customers.

The following list covers events from the UK, US, Europe and beyond. With social media making the world a smaller more connected place, it’s absolutely fine to get involved with most events, even if you’re not in the hosting country.

RESTAURANT MARKETKNG IDEAS FOR FEBRUARY:

  • LGBT History Month
  • Dechox 2020
  • Celebration of Chocolate Month
  • Hot Breakfast Month
  • Snack Food Month
  • Canned Food Month
  • Great American Pies Month
  • Potato Lovers Month
  • Sweet Potato Month
  • Cherry Month
  • Grapefruit Month
  • Fondue Month

Weekly Awareness Events in February:

  • National Apprenticeship Week (UK) 3rd – 7th February
  • Bramley Apple Week 6th – 12th February
  • Kraut and Frankfurter Week 9th – 15th February
  • Cornish Pasty Week 23rd – 29th February
  • Real Bread Week 22nd February – 1st March

Other Awareness Events in February:

  • Fairtrade Fortnight 24th February – 8th March

Our Recommendations for Getting Involved

Now you may have noticed that some of the items on this list aren’t food events, and some of them might make you wonder why they’re there in the first place (we’re looking at you Groundhog Day), but let us take a moment to explain the method behind the apparent madness:

Groundhog Day is a big event for the US, it is said to inform people whether they’re in for a longer winter or if spring is on its way.

So how can this work for your restaurant?

Well, if you check out the results of the event and listen to the Groundhog, you can offer some specialised dishes – is it going to be a longer winter? Keep warm with our piping hot dishes! Is Spring on its way? Look forward to our fantastic selection of seasonal dishes!

By thinking outside of the box, whilst still remaining relevant, you can show the personality and human face of your brand, making it easier for people to connect with you!

As we mentioned before though, it’s essential that you don’t try and celebrate everything. When making your decisions you should:

  1. Only pick events that are relevant to your brand, business, vision and values.
  2. Only choose days that celebrate topics that will interest, engage or delight your customers
  3. Fully understand what the event is about before you get involved!

To help narrow this selection down, we’ve put together a brief checklist of questions you need to ask yourself:

  1. Is the topic of the event consistent with the business vision, values and goals?
  2. Can you use your own brand voice to promote this?
  3. Does it make sense for your brand to be associating with this?
  4. Will this help highlight a part of the business? (Menu / Venue / History / Staff)
  5. Do you really understand the event and who it’s aimed at?
  6. Have there been any scandals or problems associated with the event that might reflect badly on your brand if you get involved?
  7. Are your customers going to want to get involved with your content?

Answering these will give you a firm idea and list of dates that are appropriate for you. If you’ve got some that you’re not sure about, then you’ve already got your answer – if you’re not sure it fits, it’s relevant or your customers will like it, then you’re best off using your time to promote something you know will fit and get results.

So now you’ve got your list, it’s time to get cracking on some fantastic high-quality content to wow your customers with!

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